Sijil Kemahiran Malaysia
SKM, or Sijil Kemahiran Malaysia (Malaysian Skills Certificate), is a certification in Malaysia that validates vocational skills and competencies in various fields. Managed by the Department of Skills Development under the Ministry of Human Resources, SKM certifications range from Level 1 (basic skills) to Level 5 (advanced management skills).
SKM in Sales & Marketing Operation
Sales & Marketing Operation (Level 3) is categorised under Business & Finance sub-sector of the Business Management Sector in National Occupation Skills Standard (NOSS). Innovative International College have designed the Sales & Marketing Operation programme in compliance with Jabatan Pembangunan Kemahiran guidance and industry directory to fit out students with strong skills as well as fundamental knowledge of sales and marketing which include advertising, promotions, public relations, and sales.
Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of marketing activities and the firm’s resources. Marketing is a very important aspect in business since it contributes greatly to the success of the organization. A robust focus is on applied knowledge with a curriculum underlining on practical lesson which include 70% of their studies.
| Course ID FB-018 | Level 3 | Duration 14 Months | Credit 56 Credits |
- Malaysia Citizen
- 16 years old and above
- Can speak and write in Malay and English
An SKM in Sales & Marketing Operations equips individuals with practical skills for careers in customer engagement, sales strategies, and market analysis. Graduates can pursue roles such as:
- Sales Representative – Focus on direct sales, managing customer relationships, and achieving sales targets.
- Marketing Assistant – Support marketing campaigns, perform market research, and assist in content creation.
- Customer Service Associate – Handle customer inquiries, feedback, and post-sales support to ensure satisfaction.
- Retail Supervisor – Oversee retail operations, manage inventory, and train sales staff.
- Digital Marketing Assistant – Work on social media campaigns, content updates, and online customer engagement
The programme meets the needs of the industry by incorporating disciplines like management, marketing, communication and soft skills into the curriculum.
1st Year
- Market & Product Survey
- Direct & Retail Sales
- After Sales Service
- Self Sales Performance Assessment
- Online Sales
- Product Marketing
How to Apply?
- Online Application
Fill up online application form with your details. Prepare any necessary file if required
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.